Onramp has launched Onramp Finance, a unified wealth platform that puts a high-yield cash account, spot Bitcoin brokerage, Bitcoin IRAs and direct gold ownership under a single login — and a single custody stack insured by Lloyd's of London.
The product, announced on April 21, pays up to 5% in rewards on cash balances funded by Onramp itself, up to 1.5% cash back on a linked spending card, and offers Bitcoin trading in all 50 states. The custody layer spreads coins across five institutional partners in what Onramp calls a Multi-Institution Custody model, backed by a Lloyd's policy on client assets.
Chief executive Michael Tanguma framed the pitch in deliberately unfashionable language for a Bitcoin-native company.
"Sound financial planning has always rested on a few simple ideas," Tanguma said in the launch statement. "Live on less than you make."
The positioning is a deliberate swerve away from crypto's speculative branding. Onramp is selling the Bitcoin allocation alongside a cash account and a gold line — the two asset classes a traditional financial adviser would pair with long-dated conviction — and marketing to clients who want to automate the discipline rather than trade it.
To seed the platform, Onramp is running a Genesis Program capped at 210 founding members, a number chosen to mirror Bitcoin's 21 million coin supply. Members who fund a Multi-Institution Custody vault with at least two Bitcoin receive a year of fee-free custody, 21,000 satoshis deposited at activation, a signed copy of Parker Lewis's Bitcoin book "Gradually, Then Suddenly," and 90 days of direct access to Tanguma. The cohort classification is described as the highest tier inside Onramp's membership ladder.
Entry requires signing up and executing a trade of at least $100 within 30 days.
The launch sits inside a broader fintech push to consolidate the fragmented stack that crypto-native investors have been assembling by hand: an exchange for Bitcoin, a custodian for cold storage, a bank for cash management, a separate broker or vault for gold, and another platform for IRAs. Onramp's bet is that the friction of stitching those accounts together is the real growth ceiling for Bitcoin as a savings asset, not the price.
The Multi-Institution Custody feature is the component most likely to resonate with larger balances. Splitting coins across five partners, each covered under the Lloyd's policy, is structurally closer to what family offices have been requesting from Bitcoin custodians for several years, and Onramp is packaging it into the same interface as a rewards-paying cash account.
Pricing details, beyond the 5% cash rewards and 1.5% spending card cashback, were not disclosed in the launch release. Onramp has not published customer counts or a new funding round alongside the product announcement, leaving open the question of what scale the platform is targeting by year-end.
For now, the offering threads a narrow needle: bitcoin maximalist in spirit — Genesis cohort sized to the 21 million supply cap, Parker Lewis as the shipped reading list — but domesticated in execution. It is Bitcoin wrapped inside a savings account, not a trading app. Whether that resonates in a year when Bitcoin is still 43% off its highs is the test Tanguma has now put in front of the market.